2025 State of Corporate Innovation Report: Key Trends and Insights on Turning Ideas Into Outcomes

Bonn, Germany — HYPE Innovation has unveiled the highly anticipated 2025 State of Corporate Innovation Report, marking its 10th annual edition. The report provides insights into the critical trends, challenges, and opportunities shaping corporate innovation today. Conducted in collaboration with Deloitte, The Conference Board, ISPIM, and other leading organizations, the survey captures the perspectives of innovation professionals from industries worldwide. 

The survey benchmarks the maturity of innovation practices in enterprise-level organizations against the ISO 56000 Standard for Innovation Management Systems. The findings showcase notable progress while also highlighting persistent gaps in managing innovation effectively. 

Key findings include: 

• 87% cite turning ideas into business outcomes as the top pipeline obstacle. 
• 77% identify process improvement as the leading trigger for core innovation. 
• 72% use challenges and contests as their primary crowdsourcing method. 
• 69% say leadership efforts focus on fostering culture and recognizing innovators. 
• 68% highlight financial metrics as the primary measure of innovation effectiveness. 
• 28% plan to align with ISO 56000 within the next three years. 

“Mid-to-late-stage processes, like evaluating and improving innovation efforts, remain underdeveloped, limiting organizations' ability to sustain long-term effectiveness,” said Colin Nelson, Chief Consultant at HYPE Innovation. “However, the data also highlights a strong commitment to innovation, with many organizations excelling in foundational planning. Closing this gap will be key to turning ideas into measurable results.” 

The 2025 State of Corporate Innovation Report offers actionable strategies for fostering a culture of innovation, strengthening leadership support, and building an adaptable, holistic system aligned with ISO 56000. 

Additionally, the report features insights from original contributors to the ISO 56000 standard, delving into its history, importance, and practical applications for driving innovation success. These expert perspectives include:

• "An Innovation Manager’s Role as System Architect" by Victoria Milne, UK Head of Delegation for Innovation Management at ISO and Founder of Verity Merit 

• "A Systems Approach — Changing Our Innovation Game and Mindsets" by Joanne Hyland, President of rInnovation Group, Standards Developer, and ISPIM Liaison Chair 

• "Innovating Is Not Only an Option; It Is a Responsibility" by Dr. Magnus Karlsson, Partner at Amplify, Standards Developer, and Adjunct Professor 

The full report is now available for download here. 

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About HYPE Innovation  

HYPE Innovation is a leading provider of software and consulting for innovation management, offering a comprehensive platform for the entire lifecycle of your innovation program. Our solutions encompass end-to-end Ideation, Technology and Trend Management, Startup Scouting, Innovation Partner Management, and Ecosystem Engagement. As a top-tier player in the innovation management landscape, we enable our clients to uncover opportunities, foster collaboration, and drive strategic goals, from growth to cost-saving and sustainable transformation, enabling them to excel at innovation.