ANNUAL REPORT

2025 State of Corporate Innovation Report

Gain valuable insights into the key trends, challenges, and opportunities shaping corporate innovation, featuring perspectives from innovation professionals across industries worldwide.

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Key Findings

The 2025 State of Corporate Innovation Report benchmarks enterprise innovation practices against the globally recognized ISO 56000 Standard, uncovering unique insights into progress and persistent gaps in effective innovation management:

OBSTACLES

Major Obstacles in Managing Innovation Pipelines

Turning ideas into successful business outcomes is the most significant obstacle in managing innovation pipelines, cited by eighty-seven percent of respondents.

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LEADERSHIP

Actions Leadership Take to Support Innovation

Leadership in innovation focuses on culture and awareness, as indicated by sixty-nine percent of respondents. Few set the strategy or provide structure, resources, and accountability.

PROCESSES

Extent of Planning and Implementing Innovation Processes

Eighty percent focus on early-stage innovation processes, but only thirty percent or fewer advance concepts into solutions or monitor their impact, creating gaps in sustaining and operationalizing efforts across the lifecycle.

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Get Unique Insights

As the first and only survey aligned with the globally recognized ISO 56000 framework, the 2025 State of Corporate Innovation Report offers truly unique insights:

 

  • Uncover the Biggest Challenges
    Learn why 87% of organizations struggle to turn ideas into outcomes and how to overcome this critical issue.
  • Benchmark Your Practices
    Compare your innovation efforts against ISO 56000 standards and industry best practices.
  • Gain Practical Solutions
    Access actionable strategies to build a stronger innovation culture, enhance leadership support, and drive results.