Startup Scouting Playbook

Traditional business models and established companies have increasingly been disrupted by new startups and technologies in recent years. 

The problem is exacerbated by the fact that most companies’ existing customers and employees are the primary source for innovation, so companies are still more likely to “build” than “buy” when innovating. This can result in slow progress when it comes to innovation.

Since speed is critical when it comes to this process, companies need to rethink how they innovate. One way to meet the challenge is to reach outside the organization and collaborate with external partners, and startups in particular.

Strong and strategic partnerships can offer both partners significant advantages, potentially creating more value for each company and more value for the customer. Our aim with this playbook is to empower you with the knowledge, strategies, and tools for scouting and collaborating with the right startups for your business.