HYPE has partnered with FIBRES, a foresight platform specializing in futures intelligence, to deliver smarter, faster innovation by bringing AI-powered strategic foresight directly into the heart of innovation strategy.
As industry disruptions accelerate, organizations must anticipate and act on emerging trends faster than ever. By combining FIBRES' signal detection with HYPE's structured innovation workflows, this integration, part of HYPE’s Trends & Technologies module, gives teams a smarter way to identify, prioritize, and execute on critical trends.
Scanning for trends in FIBRES.
What Innovation Teams Can Achieve
Specifically, this integration empowers innovation teams to:
- Identify disruptive trends early and capitalize on new opportunities.
- Integrate AI-powered foresight into strategic decision-making.
- Align innovation efforts with long-term business goals.
- Act proactively to stay ahead of market shifts.
For organizations already using HYPE’s innovation platform, this integration enhances their existing workflows, allowing teams to incorporate AI-powered trend intelligence without disrupting their current processes. It bridges the gap between insight and execution, a critical challenge for many innovation teams.
"Many organizations don’t lack data—they lack the ability to turn insights into meaningful innovation," said Jesse Nieminen, Chief Product Officer at HYPE Innovation. "By integrating FIBRES with HYPE, we bridge this critical gap, helping organizations move beyond passive trend tracking to actively shaping and executing their future strategies."
Managing trends in HYPE.
How the Integration Works
This integration enables organizations to move from trend scouting to action with a structured, human-led, AI-augmented approach:
- Detect Trends: FIBRES users collect and curate signals from trusted industry sources, supported by AI that recommends related content and helps surface emerging patterns.
- Evaluate and Prioritize: In HYPE, teams analyze trends, assess relevance and impact, and align them with strategic goals using structured evaluation tools.
- Drive Execution: Validated insights feed into HYPE’s innovation workflows, supporting ideation, project development, and commercialization.
"Trends don’t drive change—how organizations act on them does," said Panu Kause, CEO at FIBRES. "This integration ensures businesses move beyond collecting signals and analyzing trends in isolation, connecting foresight to real decisions and transforming it into a strategic advantage."
Start Turning Foresight into Action
The integration is now available to HYPE users. Ready to turn strategic foresight into innovation impact? Contact our team to get started.
