Innovation and Artificial Intelligence

Artificial Intelligence (AI) has been part of our daily routines for quite some time now. Think about social media algorithms, chatbots you interact with online, or even when using apps like Waze for navigation, these are all powered by AI.

"Generative AI" systems are advanced tools that, although not quite as creative as humans, are becoming key in corporate innovation. Explore this white paper to learn what AI is, the different types available, and how it fuels every stage of the innovation cycle.