CASE STUDY Free Resource

GELITA AG creates a scalable startup scouting process with HYPE Partnering

Founded in 1875, family-owned company GELITA AG is the world’s leading supplier of collagen proteins for the food, health, nutrition, and pharmaceutical industries.

Headquartered in Eberbach, Germany, and with over 2,800 employees, GELITA provides customers around the world with the highest standard of innovative products and solutions.

With over 140 years of experience and expertise, innovation has remained a driving force of the business. When GELITA made the decision to look for innovative ideas and solutions outside of the company rather than just relying on internal resources to remain competitive, they collaborated with HYPE Partnering to create a scalable start-up scouting process.

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Whether you’re an expert in innovation management or just starting your first program, you’ll benefit from this case study.

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The team overseeing the GELITA Innovation Scouting Program used HYPE Partnering to define clear requirements and articulate the ideal start-up profile to address their key strategic goals.
GELITA’s team leveraged the extensive search capabilities of the HYPE Partnering Platform to identify, filter, and shortlist the most suitable start-ups for their business needs at scale.
GELITA’s Start-up Scouts in different locations used the in-built Start-up Scouting Workflow to systematically uncover start-up solutions in their region for partnerships with GELITA.