Paul Hobcraft
Paul's Posts
Capturing Customer Needs Effectively: A Deep Dive into the Jobs-to-be-Done Approach
Innovation usually relies on various methods like focus groups, interviews, surveys, and customer feedback to identify c...
Strategic Goals and Innovation Alignment: The Choice Cascading Model
Many organizations struggle with aligning their innovation activities with their strategic business goals. More often th...
How to Create an Impactful Innovation Environment
The culture and atmosphere in a team can either stimulate a spirit of innovation or destroy the thirst for it. How can y...
The Future of Crowdsourcing: What Are the Main Trends?
For decades, crowdsourcing has been animportantidea-generation method for many companies. By bringing together a diverse...
How to Apply the Four Lenses of Innovation
Rowan Gibson wrote a book called “The Four Lenses of Innovation: A Power Tool for Creating Thinking”. This is a book wel...
Building a Compelling Business Case for an Integrated Innovation Framework
All too often strategy is not influencing the behaviours and outcomes around innovation, it is simply allowing them to b...
An Introduction to Design Thinking for Innovation
“Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what coul...
The Innovation World is Changing Due to the 4th Industrial Revolution
There are twin forces at work, feeding off each other. We are facing greater disruption and an increasing innovation pac...
Giving Shape to the Fuzzy Front End of Innovation
Imagine this: You're new to your department. Your boss walks in, stares you in the eye, and, as your palms start to swea...
How Absorptive Capacity, Knowledge, and Idea Management Build Innovation Competence
Let's start with some defining statements and then explore Absorptive Capacity, as it has an important role to play in i...
The Rise of Platform Business Models
We have seen an incredible rise of platforms that have become part of our everyday lives. Whether it's Apple, Google, eB...