Michel Meisterjahn
Michel is Director of Marketing at HYPE. He started his career as part of the professional services team at HYPE, where he developed a deep understanding of the numerous different challenges our customers face in idea and innovation management. As HYPE's first product and content marketer, he helped build the company's various blogs and communicate the constantly evolving offerings to new customers. Today, he leads the various teams of specialists in HYPE's marketing department and develops HYPE's global marketing strategy.
Michel's Posts
Idea Management
10 Key Strategies to Get the Most Out of Your Idea Management Program
In today's competitive business environment, effective idea management is essential for driving innovation and staying a...
Open Innovation
A Guide to Effective Co-creation That Drives Innovation
The co-creation process as a form of open innovation can seem challenging for any company. However, it can create great ...
Innovation Management
The Top Five Reasons Why Innovation Programs Fail
Mike Hatrick is the Global Head of IP Strategy and Portfolio at Volvo Group Trucks Technology. With more than 10 years o...
Disruption & Transformation
How Do You Deal With Digital Transformation?
Are you exploring digital transformation?
The Innovation Manager
The Five Pillars of Trust for Innovation Programs
We all know that innovation management is hard work. Yet somehow, for some innovation professionals the challenge is har...